Carota BoysBrand partnerships
We start with the brand’s goals and turn them into something the community genuinely wants to experience and share. Content, a trip or an event becomes a recognisable story, built in our language and designed to leave a memory beyond the campaign.
A growing story
From the first collaborations to year-round projects: every season has expanded the playing field without losing the voice that makes Carota Boys recognisable.
2024
Act 01
Orange support leaves the stands and meets its first major brands. We travel to international tournaments, organise our first live events and turn our story into a book. It is the year collaborations stop being simple appearances and begin to become projects built together.
2025
Act 02
Partnerships become more continuous and enter the story of the season. From the Australian Open to European stops, brands and community share content, live experiences and formats that accompany tennis throughout the year.
2026
Act 03
We raise the bar again with international campaigns, travel and activations that live online and in cities. Year-round projects and original concepts such as Carotavendolo and Carota Burger are born, where the brand does not interrupt the story but becomes its protagonist.
Case study
Two projects born to live on social media, in cities and in the community’s memory.
Largo Maresciallo Diaz, Rome
As part of Lidl and Carota Boys’ year-long partnership, a unique experiential pop-up was created: a neighbourhood newsstand completely reinvented. For three days, Carotavendolo brought a small orange world to Rome, made of games, tastings, merchandising and a mini tennis court. A campaign that began on social channels and Lidl materials distributed throughout Italy came alive on the street, meeting the community face to face.
Piazza Castello, Milan
The global Irrational Love campaign meets orange support. Together with food creator Mocho, we created a burger served free from a Heinz kiosk, with content, gadgets and live entertainment.
The partner enters the story. The community chooses to follow it.
Raccontaci obiettivo, tempistiche e contesto del progetto. Ti risponderemo con il percorso più adatto: contenuto, evento, format o esperienza con la community.
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